Sales Growth There are many aspects of an organization that can contribute to sales growth. The sales rep is just one part of how a customer decides whether or not to purchase a product or service from a company. You have heard the old adage about first impressions. This is entirely true when it comes to sales growth and its image. Anyone from a receptionist to the CEO is responsible for portraying a positive image for a company. Sales growth has been known to depend on it. Customer service reps also play a big role in the image a company presents. Often, after the initial sale or an order is taken, the customer service reps are the ones that process paperwork, stay in contact with the customer throughout the life cycle of the order. In medical settings for example, an inside CSR is usually assigned to a specific territory and sales rep for support. These CSRs are usually in contact with someone from the medical office. This particular relationship is so incredibly important, it can truly make or break any relationship that a sales rep may have established. This therefore, has an effect on sales growth. In such a case that is mentioned above, the importance of a CSR cannot be emphasized enough. In cases in which ongoing orders are placed for post op surgery patients, the physician's offices need to have the confidence in a company that can and will treat their orders with the utmost importance. There is little room for error when a patient is coming out of an important surgery and equipment needs to be there in order to facilitate the healing process. If a company's representatives are unable to meet the needs and expectations of a surgeon or their office, there is always another competitor waiting in the wings to take this business and therefore have an effect on sales growth. It will have an even greater effect on sales growth if the surgeon does a large number of surgeries in a month. Losing an account such as this will have a great effect on the sales person's numbers and therefore on sales growth. One great way to prevent slip ups from happening it to present a surgeon with a pre op program for their surgery patients. This enables the sales rep and their assistants in the field to prepare orders for equipment ahead of time rather than getting a call from the OR nurses that order equipment for patients currently in surgery. This is very beneficial to patients as well since insurance can be verified ahead of time and pre authorization requested before the patient has surgery. This allows us to place the equipment in the patient's home in an area where they will be recovering, and teach them how to use the equipment while they are not in pain and not on medication. This provides a better space for the patient to recover and rehabilitate much faster as much of the stress is relieved at the post op recovery point of recovery.   Related Articles Sales Director Sales Coordinator