Sales
Manager Jobs
Sales Manager jobs can vary from company to company,
even territory to territory. The Sales Managers’
primary responsibilities are to provide the day
to day direction and management of the sales team.
The size of the sales team, along with the experience
of the sales team’s members will have a significant
influence on the daily focus of the Sales Manager’s
job.
When considering who the best candidate is for
a Sales Management position it is paramount that
you consider several key factors for success.
First, how much daily guidance will the sales
team require? If you have a group of relatively
inexperienced sales representatives, the Sales
Manager’s job is going to require substantial
mentoring and guidance for the team. Another key
issue is the maturity of the candidate you’re
considering for the position. Will the candidate
be able to transform their relationship with sales
people that just days prior were his or her peers?
One of the common pitfalls in promoting a Sales
Manager from the ranks is to ensure the candidate
has the right attributes and emotional intelligence
to grow into a true leader of the sales team.
Often times a company will promote the best sales
representative to the position of Sales Manager.
The skills and abilities that made the person
a great sales representative may not be the skills
and attributes necessary for the Sales Manager’s
job. When this occurs, companies are often left
in a position where they’ve now lost their
best sales representative and have a poorly performing
and frustrated Sales Manager.
From a team building and morale perspective it
is often best to promote from within. Going outside
to find the Sales Manager can create dissention
and disaffection within the ranks of the sales
team. They may begin to wonder why they are investing
their time and careers with the company if there
are no opportunities to move up the ranks in the
organization. On the other hand, simply promoting
a sales representative to the Sales Manager’s
job without training, guidance, and support can
disengage the sales team from performing to their
maximum abilities. This is especially true if
several sales people expressed interest in the
Sales Manager’s job prior to the promotion
being decided upon by senior management.
The use of Professional Development Plans can
greatly facilitate the process, especially for
the candidates that will remain within the ranks
of the sales team. By working consistently over
time and communicating the skills and areas of
required professional growth sales representatives
need to be successful in management, leadership
can deftly avoid creating disgruntled employees
that feel slighted because they weren’t
promoted to the Sales Manager’s job. It
is also important to communicate where they are
in their own personal growth path with the company.
In doing so, senior leadership can help maintain
motivation and esprit de corps throughout the
entire sales organization. The last thing you
want to saddle a new Sales Manager with is an
angry and disengaged sales team that is unhappy
about the promotion.
Related Articles
Sales Management
Sales Representative
|