Sales Marketing Sales marketing is the process of creating tools to assist your sales staff deliver the message your company wants to send to the customer. One way companies do this is via their website. In an information age such as this, it is important to have as much information as possible out there for potential as well as existing clients to access. The effect this information can have on sales marketing cannot be understated. Using search engine optimization is a good way to get high visibility when someone does a search using these tools. This medium is also cost effective as it has the ability to deliver much more information to a much broader area (including global sales) than traditional marketing avenues. Sales marketing is an obvious must if your company wishes to sell anything. What good is a great product or service if no one is aware of it and it doesn't sell? When launching a new sales marketing campaign, a company must be sure to have the infrastructure to support growth. I once worked for a small family owned company in southwest Florida where I live. They had a great product and hired a marketing director that had worked for a very large car company as well as a very large and popular beer brewer and distributor in the past. The company set aside a particularly large budget for its size to launch the new sales marketing campaign. One thing they failed to do, however, was anticipate the huge growth that was about to occur. Once the sales marketing campaign was launched, problems soon began to follow. Requests for estimates became flooding in, and the phone rang constantly. The showroom was constantly packed with potential customers. Sounds like every business owner's dream, right? Not in this case. The company began to crumble rather quickly. There was only 1 person assigned to help potential customers in the showroom. Many potential customers simply walked out because they had to wait too long to get their questions answered. There was also only 1 person designated to answer the phone and route calls. The company only had the capabilities to take three incoming phone calls at a time. This means that not only were potential customers getting busy signals, but also so were the sales people that were trying to call in. Their solution was to get cell phones for "important" people in the office so they could be more easily reached. This solution was a very costly decision for the company. Loyal employees who had been with the company for years began to quit. Some even walked out with no notice on particularly stressful days. This put even more stress on the current employees who were simply overwhelmed with the volume of work that suddenly piled up on their desks. Customers who had put down large deposits for work to be done on their homes were becoming irate because their jobs were not getting done in the promised time. The worst happened. Related Articles Sales Management Jobs Sales Growth