Sales Process There are many significant parts of the sales process that result in the successful sales of a product. It is vital that all of the employees in a company understand what their pole is in the sales process and how important their contribution to the sales process can be. When someone thinks of the words sales process, they usually think of what they consider to be basics. A customer walks into store or contacts a sales person. They learn about the product and decide whether or not it fits their needs or desires. They then purchase it or decide not to. A seasoned and experienced sales person knows that there is much more to the sales process than that. The sales process begins when a potential customer calls your company or walks through the door. This is a company's first chance to make a good impression on the customer. I think we have all walked in to a store or business and have not been greeted well or properly recognized. I, myself am immediately put off by this and I believe many people are as well. How can I expect to be treated by a sales person if the management allows almost rude behavior on the part of the receptionist? Along the same lines, what if the person that answers the phone for your business is not very friendly or simply doesn't seem to care about her job? You are very mistaken if you believe that this does not reflect poorly on your business. Once a customer has called your business or walked through the door, it is the sales person's turn at executing the sales process. Your sales person needs to be professional looking. It is important that the clothing they are wearing be in style, and that they have an up to date hairstyle. Cleanliness is also very important, as are well trimmed and manicured nails. Again, this may seem obvious, but I am still continuously surprised at the way some sales people present themselves. They may be the most well versed and informed on the product or service that they are selling, but they don't necessarily give you that impression. In time, if a customer is willing to give them enough time to prove themselves as a knowledgeable sales person, they may be able to reach the customer. But why run the risk of the initial barrier to the customer, especially when these barriers are so easily changed? These thoughts go out to companies that are in the market to hire sales professionals as well as those that are in the sales profession. This is a part of the sales process that is sometimes seldom discussed. In my mind and in the mind of many others I have spoken with, this is an important part of the sales process that needs to be addressed. It is probably not addressed as much as it should be since a person's appearance can be a very touchy subject with people. Related Articles Sales Position Sales Manager