Company
Sales
There are many aspects of an organization that
can contribute to company sales. The sales rep
is just one part of how a customer decides whether
or not to purchase a product or service from a
company. You have heard the old adage about first
impressions. This is entirely true when it comes
to company sales and its image. Anyone from a
receptionist to the CEO is responsible for portraying
a positive image for a company. Company sales
have been known to depend on it. Customer service
reps also play a big role in the image a company
presents. Often, after the initial sale or an
order is taken, the customer service reps are
the ones that process paperwork, stay in contact
with the customer throughout the life cycle of
the order. In medical settings for example, an
inside CSR is usually assigned to a specific territory
and sales rep for support. These CSRs are usually
in contact with someone from the medical office.
This particular relationship is so incredibly
important, it can truly make or break any relationship
that a sales rep may have established. This therefore,
has an effect on company sales.
In such a case that is mentioned above, the importance
of a CSR cannot be emphasized enough. In cases
in which ongoing orders are placed for post op
surgery patients, the physician's offices need
to have the confidence in a company that can and
will treat their orders with the utmost importance.
There is little room for error when a patient
is coming out of an important surgery and equipment
needs to be there in order to facilitate the healing
process. If a company's representatives are unable
to meet the needs and expectations of a surgeon
or their office, there is always another competitor
waiting in the wings to take this business and
therefore have an effect on company sales. It
will have an even greater effect on company sales
if the surgeon does a large number of surgeries
in a month. Losing an account such as this will
have a great effect on the sales person's numbers
and therefore on company sales.
One great way to prevent slip ups from happening
it to present a surgeon with a pre op program
for their surgery patients. This enables the sales
rep and their assistants in the field to prepare
orders for equipment ahead of time rather than
getting a call from the OR nurses that order equipment
for patients currently in surgery. This is very
beneficial to patients as well since insurance
can be verified ahead of time and pre authorization
requested before the patient has surgery. This
allows us to place the equipment in the patient's
home in an area where they will be recovering,
and teach them how to use the equipment while
they are not in pain and not on medication. This
provides a better space for the patient to recover
and rehabilitate much faster as much of the stress
is relieved at the post op recovery point of recovery.
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