Medical Sales Force In the past decade, companies in the Medical (Device and Supply), Life Science and Pharmaceutical industries have increasingly turned to outsourced or contracted sales alternatives in an effort to reduce upfront investment, minimize long-term financial and HR risk, increase strategic flexibility and accelerate the time to revenue traction. Whether the company is an investor-driven start-up, an existing U.S. Health Care company seeking to expand an existing line, a foreign Health Care company looking to bring products into the U.S. market or an existing U.S. consumer or industrial company seeking to expand into the Health Care arena, contracting with an outsourced sales firm can be a very cost-effective option. These markets pose significant challenges and are fraught with multiple barriers to entry: regulatory (FDA requirements, HIPAA, accreditations, etc.), contractual (Group Purchasing Organizations, Managed Care Organizations, Medicaid/Medicare, Integrated Delivery Networks, etc.), not to mention competitive challenges. The target customer also poses unique challenges. The typical Health Care customer makes critical daily decisions that directly impact patient health and safety and the decisions that they make regarding the purchasing of products are executed with the requisite amount of analysis and diligence. Medical sales representatives must therefore be professional, unquestionably scrupulous and highly skilled in their ability to learn and convey technical product information in a truthful but convincing manner. The representative must also be knowledgeable of, and sensitive and adherent to the policies and protocols – both written and unwritten – that are unique to hospitals, clinics and physician offices. They must also be aware of the various networks and influencing relationships, both personal and organizational, that affect the customers’ purchasing decision in their respective sales territory. Since 2003, SalesForce4Hire® has delivered custom sales solutions to companies seeking to enter or expand into the Health Care, Life Sciences and Medical Device marketplaces. While companies usually enter the Health Care market once, we enter this market multiple times each year on behalf of our client companies. This experience has provided SalesForce4Hire with a unique value proposition for companies seeking to enter the Health Care market. Because we have encountered and successfully designed strategies and tasks to overcome these hurdles to market entry, we have the unique ability to streamline the process of building a medical sales force and quickly gaining sales traction with minimal risk and investment.   Related Articles Outsourcing Sales Sales Effectiveness